Kees Dieffanthaller is one of the most recognisable faces in soca music. His boyish charm, good looks and twinkle in the eye is what appeals to his many female fans. And even if he has not got a hit from the top drawer, his band Kes the Band always manages to have a busy Carnival season.
This year, his big song is called People, a tribute to all his fans and supporters who stuck with him even when the hits weren’t flowing. In the opening lines he sings, “For all the Carnival I eh sing no hit, all yuh was right there, nobody eh leave mih, For all the time I feel to give up and quit, from the time I touch stage, I does see all dey hands them.”
Dieffanthaller’s biggest year was 2011, when he won the International Groovy Soca Monarch with the mega hit Wotless. And while it helped to cement his status as a bonafide soca star, some critics have said that his career has not quite recovered from that year of exceptional success.
Tonight, the 34-year-old will present the third edition of the Carnival concert Tuesday on the Rocks at the O2 in Chaguaramas. Based on the buzz on the band’s social media pages, it looks like the fans are really sticking with their idol.
In between rehearsals and a corporate gig, Dieffanthaller spoke to the T&T Guardian about the challenges and successes he’s had since Wotless.
“After any hit year, you are faced with the challenge of having another the year after,” he said.
“I look at a lot of artistes on their journey and I realise that all of this is usually part of the journey. How do you build from a hit? It’s a growth process. In the years after Wotless, people expected another Wotless, but that song was for that time. At first we took it on, but we just had to climb to the other summit, and to be honest, it’s either you climb or you fall off.”
Dieffanthaller and his band didn’t start out as a soca band. When they started performing back in the 90s, their repertoire included rock, soul, dancehall, reggae and some original music. They were always keen on looking outside of the box and developing a sound of their own.
In the years prior to Wotless, they produced songs like Let Me Know, Stay With Me, Stalker and Lion. These songs, as well as their soca songs helped them to gain traction in new markets. Dieffanthaller said they didn’t get jaded, but continued to make music. There were the “summer hits” like Can’t Wait, My Love and Tuesday on the Rocks which according to Dieffanthaller was the start of a movement. The band’s versatility, enabled them to make inroads internationally, and there was extensive touring and breaking ground in the outside markets.
“We’ve performed in different parts of the United States, Dubai, Japan, Shanghai, Greece and Belgium,” he said.
“Our music is big in Hawaii and Africa is opening up. Technology has helped us, people are tapping in and want to see us live. Kes the Band has always been one of the early adopters of social media, and a strong social media strategy helped.
“The fans out of T&T pick up something that’s different. They don’t play those songs here but they choose other songs, so for example, Tief a Wine is huge in Toronto,” he said.
“We’ve learnt that while people here were waiting on Wotless Part 2, other songs were getting big out there.”
The San Fernando native believes that too many artistes limit their creativity because they stick to what might be popular at home. “Sometimes the amount of travelling we do it feels as if we win road march,” he said, laughing. Tonight’s concert is going to feature an eclectic cast, with Dieffanthaller describing it as a “festival vibe”.
The theme of the concert is Where the World Meets and his cast includes local performers, some from the region and beyond.
“I picked who I wanted on the show, that’s why the theme is Where the World Meets,” he said.
“We have Lyrikal and he’s a New York-based soca artiste who broke big in T&T. Lots of soca artistes can’t make it here so I respect him for that.
Latin singer Chris Hiero—with whom the band collaborated for the song Body Talk—is also on the lineup.
“We met him in NY and he writes for a lot of Latin acts. “He is a free spirit, and like us, he has no creative boundaries. He has no problem in trying different things. Voice, the young writer and singer of hit song Cheers to Life will also join the band.
The band Rock City from the Virgin Island, who wrote Man Down for Rihanna and Jamaican dancehall artiste Cham (aka Babycham) will also grace the stage.
Dieffanthaller has always paid homage to the masters of soca and calypso and this year is no exception: “We wanted to pay respect to the veterans we have worked with. I wanted the dream of having the real men being there. Baron, Rudder and the Mighty Shadow will be there.
This year’s concert is expected to be two-hours long and tightly stage managed. Dieffanthaller really wants to pay tribute to the fans at the concert and that’s why he’s happy about the success of the song People.
“With a song like People you do reflect that you have the same folks in front the stage, they keep you going. They keep you going. You do feel to give up, but somewhere someone comes to tell you that this is not only about you. It’s about the people who love your music, it’s a responsibility.
You owe it to the people who support you. You learn how to learn with following your gut and heart regardless to what the world wants you to do.”